Words of Mouse

PLR 101: A Crash Course in PLR Content for Freelancers

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I’ve been trying to write this post for several days, but apparently WordPress doesn’t like it when you use bulleted or numbered lists or any type of bold formatting, because it kept screwing up the appearance of the post. I decided to eschew fancy formatting in favor of getting the information out to readers as promised in my first post.

So, what is private label rights content? Private label rights (PLR) content is content that is written specifically to be sold more than once. When the content is sold, the buyers have the right to use the content however they wish. Buyers can edit articles and post them online, combine several articles into one e-book or report, or use the content in other ways. There are several types of PLR content available. They can be sold individually or grouped together by niche and sold as a package.

Articles are one of the most popular types of private label content. Articles are usually grouped in packs by niche and sold in groups of ten or more. E-books and reports are also popular forms of PLR content. Some PLR content providers choose to package several types of content together by niche. For example, someone who writes about dog obedience training could package ten articles, two reports, and one e-book together and sell them for one price.

What are some of the concerns about private label content? Writers have many concerns about private label content. One is that using PLR content distorts the overall quality of the Web. I have read many comments on other blogs and the consensus seems to be that writers hate finding the same article plastered all over the Web and are concerned about the quality of content on the Web. I can understand their frustration, and I do think the quality of Web content is a concern, but I think that private label content gets a bad rap.

Let’s take apart these concerns one at a time. The first concern is that the same articles are seen all over the Web when private label content is used. This is a valid concern, but I think that PLR content gets an unfair portion of the blame for this problem. A proliferation of article directories has resulted in the same articles being plastered all over the Web, but it seems like writers are okay with this, and many writers use article directories for marketing purposes. Article directories allow people to post articles that other people can use for free on their own sites. So, an author posts an article, and hundreds of people can use it. I don’t blame writers for using article directories for marketing purposes , but I’m somewhat confused about why seeing the same article is okay if it comes from an article directory and not if it’s a PLR article.

Additionally, most PLR content buyers alter the content they purchase before posting it online, and many PLR buyers end up not even using their content at all. As an example, let’s say that 20 people buy the same pack of articles from a writer. Ten people might completely edit an article and post it online. That leaves ten copies of the original article in place. Five buyers decide to repackage the articles into e-books or reports that can be downloaded. Now only five copies of the original article could be used online in their original format. Because many PLR buyers forget about the content they purchased or end up not using it, let’s say that three more copies of the article never get used. That leaves only two copies of the original article to be put online. This is a far cry from the “seeing the same article over and over” concern that has many people shying away from PLR content.

The second concern is that PLR articles may be low in quality. I understand this concern as well. I have seen many PLR articles that are error-filled pieces of garbage. However, the poor quality of these articles should reflect on their writers, not on the entire concept of private label content. You can hire a writer to develop unique content for your site and end up with content that is very low in quality. A business owner might try to write their own content, resulting in a piece of writing that is not up to par. Poor quality is not unique to private label content.

How can I make money with private label rights content? Getting into private label rights content gives writers the ability to make more money by putting in the same number of hours of work.  Let’s say that Tim writes 10 articles for a client, a graphic designer.  It takes him ten hours to complete the articles and the client pays $200 for the project.  Once the project is completed, the client owns all the rights to the project and Tim cannot profit from the project in any other way.  Let’s say Tim decided to write ten articles on graphic design and sell them as PLR content.  It took him ten hours to complete the articles.  Because he understands social marketing and blogging, he’s able to promote his articles to many people and ends up selling 200 packs of the articles for $10 each.  He has made $2,000 in revenue, ten times more than he made by creating a work-for-hire.  Additionally, his hourly rate has grown from $20 per hour to $200 per hour, all without Tim having to do any more writing.

What do you think about PLR content?  Have you ever written and sold your own PLR content?

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Written by lzaykoski

September 10, 2008 at 4:00 am

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