Words of Mouse

Posts Tagged ‘e-mail contact forms

Web Site Contact Forms: Do You Respond to Them?

leave a comment »

In the past two weeks, I have tried to find both an accountant and a professional photographer to take photos of me for my site and marketing materials (no worries, Kristen – they will NOT be glamtastic photos!).  I asked a financial planner friend of mine for a referral to an accountant.  He provided me with three recommendations.  All have Web sites, so I filled in their contact forms and submitted them.  There is a photo studio in the area that does a lot of digital photography for professionals.  The studio did my senior pictures in high school and they also do a lot of wedding photos.  They have a great reputation, so I used their e-mail contact form to ask them for a quote as well.  This happened two weeks ago.  Not one person has contacted me.

If your Web site has an e-mail contact form, great.  However, you actually have to check your e-mail and respond to inquiries from potential customers!  It’s just bad customer service not to respond to people who want to give you their money.  Plus, it creates doubt in their minds.  “Okay, if I have to chase them down to even get a consultation, will I have to chase them down when I have a real legal/accounting problem or other issue that needs to be dealt with immediately?”  That’s not the image you can afford to portray, especially if you run a small business.  You know what they say.  Perception is reality.

Written by lzaykoski

October 25, 2008 at 10:27 pm